Simply-Land : Educational Virtual World for Kids

Simply-Land is an educational virtual world for kids 6 to 12 y.o. The children create an avatar and go to meet different characters. Each character specializes in a school subject. Children build their home, make friends and exchange them through a secure messaging system.


Key Information

  • Virtual world with educational & social content
  • Secured social network for 6 to 12-year-old kids
  • 600 000 registered players
  • More than 40 educational games in 10 school subjects.
  • Parental monitoring
  • TV animated cartoon in development
  • Innovation licensed product programs



  • “Best website for kids France” European Commission Awards (+)
  • “Best Family Media” Actukids Awards (+)
  • “Best video games for kids” Milthon Awards (+)




  • Pinpin Team



  • Adword campaign
  • Embedded contents (games, activities) in third high traffic sites


Business model

  • Free to try : full version via monthly subscription of € 6.90



  • On production since 2009


educational virtual world

This post is also available in: French